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CHANGING THE NARRATIVE, FINDING A VOICE: SOCIAL MEDIA IMPACT AND AWARENESS WITH #TURNTOLOVE

Saturday 19 October: 2:00pm - 5:00pm

Faculty of Asian and Middle Eastern Studies, Room 8/9, Sidgwick Site7 West Road, CB3 9DA

In today’s hyperconnected, globalised world, it is an unfortunate reality that those who shout loudest tend to receive the most media and public attention. This is especially true when it comes to individuals and organisations seeking to spread fear and hate; and social media often serve to amplify such messages and silence more moderate or compassionate voices.

Volunteer-run organisation #TurnToLove seeks to change this narrative by using a combination of on- and off-line social activism to support and strengthen messages of love and unity. Since its founding in the wake of the Brussels attacks in 2016, #TurnToLove has reached more than 500 million people worldwide and run campaigns in countries as diverse as Belgium, the UK, and New Zealand. Heider Ridha, founder of #TurnToLove, will be running a two-hour training workshop as part of the University of Cambridge’s Festival of Ideas to promote social media awareness and impact. In particular, the event will focus on practical tools and tricks to help boost media literacy, including how to ensure public attention and how to attract mainstream media coverage, with a focus on the ways in which we can find our voices to change the narrative and #turntolove.

Booking Information

No need to book.

Accessibility

Full access

Additional Information

Age: All ages, Workshop, Arrive on time, free

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